Digital marketing gurus and self-proclaimed social media experts will make claims that they can skyrocket your LinkedIn posts and profile with their advice. But you do not have to buy it without having them prove their claims. In this blog, you will find out the best time to post on LinkedIn.
We will also investigate whether or not posting to LinkedIn within a certain time window really increases engagement and if so, how much. Keep reading to find out evidence-backed answers.
When to Post on LinkedIn?
When is the best time to post on LinkedIn and does it matter? Does posting to LinkedIn at a certain time increase your reach?
If you are looking for better reach on LinkedIn to achieve your goals, you are most probably considering posting during the time when the users are most active on the platform.
Well, there is no conclusive evidence that posting to LinkedIn on a certain day and time will skyrocket your reach. However, there is enough evidence to support the claim that if: B2C companies post between 11 a.m. to 2 p.m. and B2B companies between 9 a.m. to 5 p.m., they can get a boost in their reach on LinkedIn.
Moreover, there are specific time windows for different types of B2B and B2C companies that control the best time to post on LinkedIn.
For example, media companies can get a slight boost in their engagement if they post between 8 to 10 a.m. Whereas health-related companies should post between 11 a.m. to 1 p.m.
What does LinkedIn Say?
Linkedin in a recent blog vouched for the idea that timing is of the essence when posting content on any social media platform. They also agreed with the idea that posting on LinkedIn during a certain time window can increase engagement.
Previously, HubSpot had conducted a survey to find out the best time to post on the major social media platforms. Such as Facebook, Twitter, Instagram, and LinkedIn.
The survey concluded that on all of these platforms, posting time is an engagement factor. Meaning, if you post during the time when the platforms are most busy, your content will get more engagement.
Best time to post on Linkedin
As we mentioned earlier, there is no conclusive proof to suggest that posting to LinkedIn during a certain time frame will make your content fly. However, the HubSpot survey we mentioned has found the best time to post on linked in is between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm.
Of course, these findings are collected from a limited number of survey participants. And it does not represent the entire LinkedIn community’s experience with marketing on the platform.
In any case, we recommend posting during the above-mentioned time frames if you are just going to wing it.
Because in the best-case scenario, your content does better and in the worst-case scenario, it will perform average. So, there is nothing to lose in trying this strategy.
Best Day to Post on LinkedIn
Well, now in addition to posting during a certain time frame, you have to watch for the day as well. To make your content truly fly on the platform, you need to make sure that you post on the days when the users are most active and interact more with content.
The best days to post on LinkedIn are Wednesday, Saturday, and Sunday. To reiterate, while there is no guarantee that posting on these days will skyrocket your content, it is worth trying. Because there is nothing to lose.
Worst time to post on Linkedin
According to the previously mentioned survey, on Mondays and Fridays, engagement is the least on LinkedIn. That is due to the fact that these two days are the most hectic and the most laid-back, respectively.
However, depending on your target audience, that might not be the case. So it is always important to make sure that your strategy is tailored to your audience.
Make a LinkedIn Friendly Content Strategy
As a content marketer, it is important that you align your content strategy with LinkedIn. Those who take small factors such as posting time into consideration are more likely to succeed.
The entire user base of this platform is professionals. They are mostly active during office hours. So, depending on your target time zone, post during working hours.
But there are other users as well who are online most of the time. For example, professionals who are looking for new career opportunities are likely to be active on the platform during weekends and after office hours. So, if you want to engage professionals looking for career opportunities, you need to plan accordingly.
Know Your Audience
You can get the best results if you know who you are posting to. The largest growing audience on LinkedIn is Gen Z which dominates all demographics. So, your content needs to entice this huge demographic.
Your strategy should also be aligned with the time when they are most active on the platform.
And fortunately, that is not a difficult task. All of the young LinkedIn users are savvy and online most of the time.
In short, if you post between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm on Wednesday, Saturday, and Sunday, you can get better results on LinkedIn. Meaning that your content will be read more, shared more, and commented on frequently.
What time are people most active on LinkedIn?
Between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm.
What is the best day to post on LinkedIn?
Wednesday, Saturday, and Sunday are said to be the best days to post on LinkedIn by many marketing experts.
Is 7 pm a good time to post on LinkedIn?
Depending on your target audience, 7 p.m. may be a great time to post on LinkedIn. If you are certain your audience is active on the platform during this time, you should definitely post during this hour.
Is Monday a bad time to post on LinkedIn?
Yes, according to a survey, posting on LinkedIn on Monday will not boost your engagement.